Current operation · Vet bespoke
A public-safe operating dossier for the current Vet Front-Desk motion. Facts, hypotheses and next actions stay separated so the team can decide quickly without exposing private contact routes.
Observed evidence
The current official site identifies Apex as an independent, vet-owned Denny practice; Douglas Paterson’s current LinkedIn profile names him as director and describes the same on-site 24-hour emergency operation, while official terms name Apex Vets Ltd as operator.
Working hypothesis
Routine booking, medication, registration and follow-up requests may compete with urgent on-site demand; validate whether the front desk can separate those paths before a clinician needs to intervene.
Operating handoff
Next action. Strict A+ certified and CRM/dossier complete. Hold all import and outreach; a separate authorized campaign job must rerun live health, suppression, exact transport and ramp gates before any import.
Risks and controls. No medical advice; urgent and clinical cases remain with people.
Source register
Public dossiers deliberately omit email addresses, phone numbers, provider identifiers, message IDs and private research payloads. The operational CRM retains the private route intelligence.