Observed evidence
What is visible now
Two-site independent practice with reception as first contact, PetsApp booking/contact, repeat prescriptions, care club and out-of-hours routes.
Current operation · Vet bespoke
Dalblair Vets
A public-safe operating dossier for the current Vet Front-Desk motion. Facts, hypotheses and next actions stay separated so the team can decide quickly without exposing private contact routes.
Working hypothesis
What requires validation
Several client routes may still create wrong-route sorting and repeated reception handoffs; validate as a control check rather than a hard claim.
Operating handoff
Decision context
Decision ownerStuart Jefferson
RoleProprietor / Vet
System boundaryRoutine admin only; human clinical handoff
Next action. D1 first touch proven sent once; monitor replies/bounces and respond in-thread. No duplicate send.
Risks and controls. No medical advice; urgent and clinical cases remain with people.
Source register
Evidence trail
- https://www.dalblairvets.com/dalblairvets.com
- https://www.dalblairvets.com/book-appointments/dalblairvets.com
- https://www.dalblairvets.com/team/dalblairvets.com
Public dossiers deliberately omit email addresses, phone numbers, provider identifiers, message IDs and private research payloads. The operational CRM retains the private route intelligence.