Observed evidence
What is visible now
Official practice pages show owner/clinical-director leadership, small-animal, large-animal and equine services, Click & Collect, a practice manager and four reception routes.
Current operation · Vet bespoke
A public-safe operating dossier for the current Vet Front-Desk motion. Facts, hypotheses and next actions stay separated so the team can decide quickly without exposing private contact routes.
Observed evidence
Official practice pages show owner/clinical-director leadership, small-animal, large-animal and equine services, Click & Collect, a practice manager and four reception routes.
Working hypothesis
Mixed species, service and admin paths may create repeat sorting before the right person can act; validate as a control question, not a claim of failure.
Operating handoff
Next action. Strict A+ certified. Hold Smartlead import until D1 final four each deliver once and post-send health remains clean; then import as the next ramp micro-lot with exact transport readback.
Risks and controls. No medical advice; urgent and clinical cases remain with people.
Source register
Public dossiers deliberately omit email addresses, phone numbers, provider identifiers, message IDs and private research payloads. The operational CRM retains the private route intelligence.